Laura Ottley, Chief Marketing Officer at Addleshaw Goddard

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BD Talks

The BD Consultancy

51 episodes

6 days ago

A podcast released on a regular basis, featuring BD and marketing leaders talking candidly about their actions, responses, and plans within their industries. The speakers are from national and global professional services firms, from law and accounting to renewable energy and management consulting. Most are UK-based, although we also hear how our peers further afield (e.g., in the US and Asia) are navigating BD and marketing.

Marketing

Business

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Marketing

Business

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Laura Ottley, Chief Marketing Officer at Addleshaw Goddard

BD Talks

23 minutes 25 seconds

7 months ago

Laura Ottley, Chief Marketing Officer at Addleshaw Goddard

In this month’s episode of BD Talks, Laura Ottley, Chief Marketing Officer at Addleshaw Goddard, shares her insights on the evolving role of marketing in driving international business growth.

Laura discusses the positive shift from product-pushing to client-focused strategies, the impact of AI on marketing, and the importance of cultural sensitivity. She also offers advice on building strong relationships, earning trust with stakeholders, and navigating challenges in leadership.