We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
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We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
How to Build a Loyal Community of Brand Advocates with Rob Rae
Battle Scars of a SaaS Leader
45 minutes
1 year ago
How to Build a Loyal Community of Brand Advocates with Rob Rae
Rob Ray, a 25-year MSP veteran who transformed from accountant to industry titan by breaking every conventional sales rule. In this value-packed episode, James discusses Rob's exact strategies to build one of the largest MSP communities and why traditional business growth methods are failing in today's market. He shared his unexpected strategies that turned regular clients into fierce advocates. A must-listen for MSP owners, sales leaders, and tech entrepreneurs who want to build las...
Battle Scars of a SaaS Leader
We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
