We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
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We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
From Sales Rep to Leading APAC Sales at a Billion-Dollar Company
Battle Scars of a SaaS Leader
42 minutes
10 months ago
From Sales Rep to Leading APAC Sales at a Billion-Dollar Company
A masterclass in personal growth and sales leadership! Alex Haddon shares her extraordinary journey from equine sciences to leading APAC sales for a billion tech unicorn. In this captivating episode, she reveals how her entrepreneurial spirit and adaptability propelled her through diverse industries to become a top performer in SaaS sales. Learn how Alex leveraged her unique background to excel in the fast-paced world of tech startups. #TechSales #CareerTransition #salesleadership&n...
Battle Scars of a SaaS Leader
We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
