We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
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We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
From Engineer to CEO: How Brian Swift CRACKED the Code to Success!
Battle Scars of a SaaS Leader
47 minutes
11 months ago
From Engineer to CEO: How Brian Swift CRACKED the Code to Success!
Brian Swift is a dynamic tech leader who transitioned from hardware engineering at Samsung to influential product and go-to-market roles at major tech companies including Twitter, Atlassian, Safetyculture and Dovetail. He is now the CEO and co-founder of Twine, a SaaS business that connects the dots across customer calls, CRM, and roadmap to deliver crucial information to the right people when they need it most. In this insightful conversation, Brian shares his evolution from engineer...
Battle Scars of a SaaS Leader
We unpack how Asian startups use Australia as a Western test bed, the cultural signals that make or break sales, and a repeatable path to validate markets fast. We also explore investor perspectives, AI reality versus hype, and why commitment on the ground beats fly-in fly-out. • why Australia appeals for first Western expansion • how to read Australian sales language and build trust • reverse‑engineering competitor playbooks for fast intel • when Australia’s TAM is too small and what to do ...
