In as much as this episode comes from an angle of focus on businesses, ventures and organisations, I strongly believe that it applies to pretty much everyone as we interact with people on a regular basis. This is true, even if you don't have intentions of running a "business." For business owners (and indeed everyone), its important to know that the folks we'd have to deal with in the form of customers are sentimental people. Most make decisions based on how you have "made them feel." That is what this episode deals with. Enjoy listening to it😊