Like it or not, whether you pay attention or not into crafting a compelling brand, a brand is being crafted. A brand basically is the perception that comes to the mind of people when they think about your business or you. I can assure you, "accidental" brands are rarely fascinating. Loudly though, branding is about "feelings" and its a total package. The word brand refers to "the process of ranchers putting a mark on their cattle to identify their individual cows." These brands were used to identify the quality of the beef that comes from their cows. Research reveals that ranchers used this to navigate how they want their cows to "turn out" which led to price manipulation to some degree. Enjoy this episode🙂