On our third episode of Based on a True Story we continue talking with our Marketing Director, Lesley Goodaker. 

We dive in to what Google reviews can actually do for your small business, as well as search intent (2:45-8:00) - what can you possibly do about the pesky negative reviews (8:00-19:30) - and some practical tips on how to generate new, genuine reviews. 

Thanks for tuning in!