In 2020, BASA proudly launched an additional platform from which to engage, excite and incite our members, Board of Directors, artists, partners and friends. BASA’s podcast series was initially introduced as part of the BASA Awards programme but has extended to encapsulate all discussions and debates in which we participate. It’s also another way we can honour and recognise the diverse and imaginative relationships forged between business and creative partners collaborating on innovative projects, unique events and other outstanding initiatives.
Hosted and facilitated Samm Marshall and friends, we are excited to continue the conversation on this digital stage.
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In 2020, BASA proudly launched an additional platform from which to engage, excite and incite our members, Board of Directors, artists, partners and friends. BASA’s podcast series was initially introduced as part of the BASA Awards programme but has extended to encapsulate all discussions and debates in which we participate. It’s also another way we can honour and recognise the diverse and imaginative relationships forged between business and creative partners collaborating on innovative projects, unique events and other outstanding initiatives.
Hosted and facilitated Samm Marshall and friends, we are excited to continue the conversation on this digital stage.
Ep 14 - Puprose-Driven Marketing - BASA Assembly partnered by British Council conversation series
BASA Podcast
33 minutes 7 seconds
3 years ago
Ep 14 - Puprose-Driven Marketing - BASA Assembly partnered by British Council conversation series
BASA Deputy Chair, Mandie van der Spuy, Kathy Berman (Impact Space), and Lakin Morgan-Baatjies (UJ Arts + Culture) explore how the roles of creatives and marketers aren’t always separate; both are part of the value chain, unique and different, but still connected in touching the hearts of consumers. This conversation looked at the ways in which these two seemingly disparate groups can find synergy.
BASA Podcast
In 2020, BASA proudly launched an additional platform from which to engage, excite and incite our members, Board of Directors, artists, partners and friends. BASA’s podcast series was initially introduced as part of the BASA Awards programme but has extended to encapsulate all discussions and debates in which we participate. It’s also another way we can honour and recognise the diverse and imaginative relationships forged between business and creative partners collaborating on innovative projects, unique events and other outstanding initiatives.
Hosted and facilitated Samm Marshall and friends, we are excited to continue the conversation on this digital stage.
