How Hightouch Builds RL Agents For Marketing Teams, with Kashish Gupta, Co-CEO at Hightouch

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Barrchives

Barr Yaron

23 episodes

1 week ago

Founders are trying to figure out how to build their companies (and cultures) around AI. But the specifics — like how much (if at all) to invest in research, how to build the right team, and how to evaluate whether their systems work as intended—are still up in the air. Join Barrchives as we speak with the founder-CEOs who are pushing the boundaries of AI, and share their decisions and their stories. Hosted by Barr Yaron, Partner at Amplify Partners.

Entrepreneurship

Business

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Entrepreneurship

Business

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How Hightouch Builds RL Agents For Marketing Teams, with Kashish Gupta, Co-CEO at Hightouch

Barrchives

41 minutes 18 seconds

7 months ago

How Hightouch Builds RL Agents For Marketing Teams, with Kashish Gupta, Co-CEO at Hightouch

AI is changing the game for marketing, but how do businesses truly integrate AI into their workflows? In this episode, Kashish Gupta, Co-founder & Co-CEO of High Touch, joins Barr Yaron to break down the rise of Composable CDPs, the role of AI decisioning, and the future of automated marketing.They explore:- How High Touch pivoted into the Composable CDP space- Why marketers struggle with data democratization and AI adoption- How reinforcement learning (RL) agents are optimizing marketing campaigns- What AI can (and can’t) replace in modern marketing teams- The biggest technical challenges in building AI decisioning systemsIf you’re a marketer, data leader, or AI enthusiast, this episode is packed with insights into the future of AI-powered marketing.This episode is broken down into the following chapters:00:00 – Welcome & Introduction01:09 – The High Touch founding story & early pivots02:28 – Why Composable CDPs are the future of data-driven marketing03:42 – Overcoming market education challenges05:08 – The manual way of marketing vs. AI-powered decisioning09:21 – How AI decisioning works inside High Touch12:24 – Why reinforcement learning (RL) is the right AI model for marketing13:45 – How High Touch sets up reward functions for AI agents16:04 – How much data do you actually need for AI-driven marketing?17:27 – The biggest misconceptions about AI and marketing21:00 – Building an AI team at High Touch & hiring strategy24:27 – The biggest technical challenges of AI decisioning27:10 – How customers interact with AI-driven marketing models29:40 – What’s next for AI decisioning & autonomous marketing agents?34:26 – The future of AI & CDPs – where is the industry headed?37:42 – What remains uniquely human in marketing?41:23 – Advice for marketers considering AI adoption44:16 – The future of AI agents working togetherSubscribe to the Barrchives newsletter: https://www.barrchives.com/Spotify: https://open.spotify.com/show/37O8Pb0LgqpqTXo2GZiPXfApple: https://podcasts.apple.com/us/podcast/barrchives/id1774292613Twitter: https://x.com/barrnanasLinkedIn: https://www.linkedin.com/in/barryaron/