In this episode, we’ve got a true pioneer in the barn—Zach Johnson, better known as the Millennial Farmer. Zach’s been at the forefront of sharing real, unfiltered farm life with the world, picking up a camera and showing millions exactly what goes down on his Minnesota family farm. In this special episode, hosts Tork and Sawyer dig into what inspired Zach to start documenting his journey, how social media has transformed agriculture, and the ups and downs of being both a farmer and a content creator.
From sharing farm mishaps (like playing the “John Deere shuffle” before a blizzard) to the realities of family business, passing on the farm to the next generation, and tackling tough topics like sustainability, regulations, and public misconceptions about ag, this episode goes deep but keeps it real—with plenty of laughs along the way.
We also sip some whiskey, talk about balancing work, family, and hobbies (dirt track racing, anyone?), and discuss why agriculture’s biggest challenges also open up major opportunities. Whether you’re a longtime follower of Zach or just looking for some real talk about life on the farm, you won’t want to miss this conversation. Let’s get into it!
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00:00 Social Media Farming Pioneer
13:34 Embracing Agriculture Niches
28:25 Pursuing Automotive Dreams
32:36 Struggling to Find Kids' Chores
46:29 Bridging Urban-Rural Farming Awareness
01:01:45 Unpredictable Farming Challenges
01:09:24 "Farming: Challenges and Opportunities"
01:21:36 Diversifying Farm Income Strategies
01:27:22 "Unexpected Opportunity in Farming"
01:42:29 Agricultural Reset and Diversification
01:47:58 "Balancing Family and Racing"
02:04:09 Reading Client Needs for Sales Success
02:10:57 Community-Led Grain Bin Safety Fundraiser
02:24:40 Trump's Tariff Strategy Explained
02:32:47 "Desire for Unbought Leadership"
02:38:40 A Competitive Upbringing
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