This time we visit with Beth Blenz-Clucas, owner of SugarMountain PR. Her company specializes in promoting folks in the kindie scene and clients range from those soft rock darlings The Not-Its! to funster Red Yarn and more. Cutting her teeth (is that even a thing?) in the industry back in the good old days of CD sales (think 1990's) Beth has taken her well-earned journalistic skills and fashioned a platform that has access to some of the best contacts in the modern children's music world. We talk about promotion, radio play, budgets, marketing costs, what she looks for in new artists, and above all, repeat the term "next level" so many times I had to legally put it in the title of the podcast. Hang around to the very end where I go full-disclosure on my experience with PR firms as well as curse. A little.