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Bare Knuckles and Brass Tacks
BKBT Productions
156 episodes
2 days ago
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
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Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!
Show more...
Marketing
Technology,
Business
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So, Are We Gonna Cure Cancer or Just Double Down on Mining Attention?
Bare Knuckles and Brass Tacks
36 minutes
1 month ago
So, Are We Gonna Cure Cancer or Just Double Down on Mining Attention?
This week George K and George A switch formats to tackle the AI revolution's messiest questions—from autonomous coding agents to digital actresses and deepfake scams. The hosts examine what happens when innovation moves faster than ethics. When Claude Sonnet 4.5 promises 30 hours of autonomous coding, what's the real trade-off between productivity gains and security fundamentals? When talent agencies want to represent AI-generated actresses, are we witnessing the death of human performance art or just another moral panic? And when Brazilian scammers can steal millions in $19 increments using celebrity deepfakes, who bears responsibility—the platforms, the regulators, or the users? They explore the uncomfortable economics behind AI video generation, where companies promised to cure cancer but instead delivered infinite dopamine-mining slop. The conversation digs into data center energy consumption, the exploitation of human attention, and why your grandmother clicking Facebook ads might represent democracy's newest vulnerability. George A brings a practitioner's lens to AI governance, arguing for education from elementary school up, metadata standards for content authenticity, and balanced regulation that protects innovation without enabling exploitation. George K challenges the fundamental premise: if supercomputers are being pointed at our dopamine receptors just to sell more ads, what happened to building technology that actually improves human life? Most importantly, they ask: Are we building applications that create a better future, or are we just doubling down on the attention economy? News examined: * Anthropic releases Claude Sonnet 4.5 in latest bid for AI agents [https://www.theverge.com/ai-artificial-intelligence/787524/anthropic-releases-claude-sonnet-4-5-in-latest-bid-for-ai-agents-and-coding-supremacy] * Emily Blunt among Hollywood stars outraged over 'AI actor' Tilly Norwood [https://www.bbc.com/news/articles/c99glvn5870o] * AI: Meta, Google & OpenAI lean into AI Generated Social Videos [https://michaelparekh.substack.com/p/ai-meta-google-and-openai-lean-into] * Brazilian scammers, raking in millions, used Gisele Bundchen deepfakes on Instagram ads [https://www.reuters.com/world/americas/brazilian-scammers-raking-millions-used-gisele-bundchen-deepfakes-instagram-ads-2025-10-03/]
Bare Knuckles and Brass Tacks
Hosted by two guys named George on either side of the divide, this is a cybersecurity podcast that tackles the relationship between vendors and their customers. George Kamide is on the security vendor side, and George Al-Koura is a CISO on the customer side. Vendors gotta sell, and companies need tooling to protect their data. Tune in to hear real conversations from opposing sides of the pitch about cybersecurity marketing, sales, and go to market strategies. We go after these topics and bad practices with bare knuckles, then it’s down to brass tacks to look for solutions. Tune in to hear from guests from either side, including CISOs, SMEs, sales leaders, frontline account managers, and more!