In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
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In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
Want Successful Content? Be Weird. Be Human. Be Useful. Billy Cina Talks to Chelsea Castle
Banter with Billy
20 minutes
5 months ago
Want Successful Content? Be Weird. Be Human. Be Useful. Billy Cina Talks to Chelsea Castle
In this episode of Banter with Billy, Billy sits down with Chelsea Castle, Head of Content & Brand at Close, to unpack the real state of B2B content marketing—and where it’s heading so fast. From AI’s impact to the death of ebooks, this conversation tackles the messy middle most content teams are stuck in and how the best brands are standing out. Topics include: Why your content team still isn't getting the respect it deserves Why founder-led content and personality-driven brand marketin...
Banter with Billy
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
