In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
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In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
Is a Gartner Subscription Really Worth It? Billy Cina Asks Michael Yehoshua
Banter with Billy
19 minutes
5 months ago
Is a Gartner Subscription Really Worth It? Billy Cina Asks Michael Yehoshua
In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover: Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it) Whether peer review sites and influencers have replaced the need for analysts The pay-to-play debate—do you really have to keep paying to stay in the top right? When it makes sense to create your own cate...
Banter with Billy
In this no-BS conversation, Envy's own Billy Cina sits down with Santosh Sharan, Co-Founder of Zeer AI, to dissect why traditional B2B go-to-market strategies are crumbling, and what’s replacing them. Spoiler alert: your buyers are way ahead of your SDRs. We cover: Why Gartner, G2, and outdated analyst models are collapsing, How AI is flooding the market with information, and why trust is the new currency, The shift from playbooks to personalization: no more 7-step templates. Why cold call...
