Why Labubu Went Viral: The Strategy Behind Pop Mart’s Collectible Craze

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Bankshot Strategy - Audio Briefs

Bankshot Strategy

17 episodes

1 day ago

Short, practical takes on strategy, AI, and digital growth — from Eric D. Noren, creator of the Periodic Table of Business Strategy™. Each episode is an audio edition of the Bankshot Strategy newsletter, exploring how business models, competitive advantage, and technology evolve in the AI era.

Management

Business

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Management

Business

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Why Labubu Went Viral: The Strategy Behind Pop Mart’s Collectible Craze

Bankshot Strategy - Audio Briefs

9 minutes 46 seconds

1 week ago

Why Labubu Went Viral: The Strategy Behind Pop Mart’s Collectible Craze

Pop Mart’s Labubu went from blind-box toy to global craze. Was it strategy, luck, or taste? Learn why it worked - and why it may not for others.

Read the full article on Substack: https://bankshotstrategy.substack.com/p/labubu-pop-mart-strategy-viral-fad

Learn more at www.ericdnoren.com.

Additional Links:

Periodic Table of Business Strategy: https://bankshotstrategy.substack.com/p/the-2025-periodic-table-of-business

Strategic Formula: https://bankshotstrategy.substack.com/p/strategic-formula-business-model-strategy-advantage