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The role of creator marketing and influencers in the B2B world
BANKNOTES minted by #paid
21 minutes 42 seconds
2 years ago
The role of creator marketing and influencers in the B2B world
We’re used to seeing it in the DTC world.
When you pull up TikTok, Instagram, or Snapchat, you’ll see unique creator-made videos promoting sponsored content.
And, if you’re like other TikTok users contributing to #TikTokMadeMeBuyIt’s 36.7B views, you’ll probably make a fun new purchase.
Creator marketing (especially influencer-generated content) works wonders in the DTC world. Influencer Marketing Hub reports that 60% of marketers said influencer-generated content performs better and drives more engagement than branded posts.
BANKNOTES minted by #paid
eCommerce, retail and creator economy news from BANKNOTES
Read more at banknotes.co
