Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
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Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking
Bank Marketing Today by Vya
29 minutes
4 years ago
Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking
What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories. Show Notes https://vyasystems.com/making-a-positive-impact-in-banking Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Bank Marketing Today by Vya
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
