Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
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Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
Bank Marketing Today by Vya
26 minutes
2 years ago
Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Bank Marketing Today by Vya
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
