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Bank Marketing Today by Vya
Vya
15 episodes
9 months ago
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
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Marketing
Business
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All content for Bank Marketing Today by Vya is the property of Vya and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Show more...
Marketing
Business
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Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
Bank Marketing Today by Vya
37 minutes
2 years ago
Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/
Bank Marketing Today by Vya
Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/