In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija.
A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene.
They cover:
- Giedrė’s background and what led her to LiMA
- How LiMA operates, its major events, and the growth into a 1,200+ strong marketing community
- Lithuanian brands and campaigns she is most proud of
- The current mood and challenges in Lithuania’s advertising industry
- What it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024
- Key marketing trends and the role of AI in transforming the industry
- Why the Baltics should be more united in advertising and creative exports
- Lithuania’s country marketing today and the role of its fast-growing tech sector
- The importance of brands tapping into culture and connecting with what matters to people
Plus, we end with three big questions every guest answers:
- Which brands do you admire and why?
- Where do you find inspiration – books, podcasts, or travel?
- What’s your moonshot goal and vision of ultimate success?
Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.
