What happens when you let strangers leave you voicemails - and then turn them into electronic music?

In this episode of Baltic Brand Talks, Andris Rubīns sits down with Might Delete Later (Anna Madara Pērkone) - the Latvian-born female artist, producer, and singer now based in the Netherlands - whose project has grown from a handwritten post-it in Amsterdam into thousands of voicemails from 33+ countries, festival shows, and even CGI billboards in London and Riga.

Every voicemail tells a story. Some are funny, some are painful, some are whispered in the middle of the night-out. Might Delete Later takes those stories and turns them into beats that thousands can dance to.

She opens up about her homecoming performance at Summer Sound in Liepāja, where locals’ messages became part of the set, and reflects on the journey from her ANNNA era and Supernova debut, to becoming the first Latvian artist to perform at Tomorrowland.

We dive into the most resonating, unexpected, emotional, and mysterious voicemails, her bold use of branding (yellow visuals, the iconic beep, and “one new message”), the challenges of standing out in today’s crowded music scene, and her take on AI, social media, and the future of content.

Might Delete Later isn’t just a music project - she’s a cultural phenomenon, turning anonymous voices into global anthems.

And in this episode, she even plays back exclusive voicemails that have inspired her most. Don’t miss the chance to hear the voices behind the beats - maybe even your own.