Join us for a deep dive into the critical challenges and opportunities facing the tourism industry. In this episode, Ben Lynam, Head of Communications and Research at The Travel Foundation, unpacks the complex relationship between tourism seasonality and sustainability. Here’s what you can expect:

• Explosive Tourism Growth & Overtourism:
  Discover how steady global growth (3–4% annually) is fueling overtourism in popular destinations leading to overcrowded sites, strained local resources, and mounting environmental pressure.

• Climate Change & Shifting Patterns:
  Learn how climate change is beginning to influence traveler behavior, nudging visitors away from traditional peak seasons toward alternative, off-peak experiences.

• Destination Capacity & Real Sustainability:
  Understand why knowing a destination’s true capacity, beyond just hotel beds, is vital. Explore how capacity studies can help avoid the tipping point where visitor numbers negatively impact local communities.

• Breaking Down Silos:
  Hear why collaboration among airlines, hotels, cruise operators, and local authorities is essential to smooth out seasonal peaks and create a resilient, sustainable tourism model.

• Regulation vs. Market Forces:
  Delve into the debate over whether industry self-regulation is enough, or if stricter government regulations are needed to steer tourism towards a sustainable future.

• Controversial Topics & Cognitive Dissonance:
  Challenge conventional thinking around greenwashing as Ben discusses how some brands justify unsustainable practices. Is the current tourism model inherently unsustainable, and what can be done about it?

Whether you’re a travel industry professional or simply passionate about responsible tourism, this episode offers a candid look at the big-picture challenges—from overtourism and economic leakage to environmental impacts and fragmented industry practices. Tune in for actionable insights and provocative debates that could shape the future of travel.