In this episode of "Balanced Insights," Sierra Thomas, CEO of Touché Financial Solutions, kicks off the new season with a reflection on change and growth, both personally and professionally. As Touché celebrates its nine-year anniversary, Sierra emphasizes the importance of embracing new beginnings and committing to self-care, especially as we transition into the fall season. Chanda Davis, CEO of Hunter Brand Consulting, joins Sierra to reflect on her role as the Marketing Manager at Touché Financial Solutions. The pair discusses key strategies for business owners, including the importance of customer appreciation, adapting to changing consumer behaviors, and staying on top of business trends for 2024. Sierra also highlights the significance of having a solid support system in entrepreneurship, sharing her transition from corporate life to full-time business ownership. The episode wraps up with a call to listeners to engage with the podcast, share their goals for the new season, and continue the growth journey together.