Is your personal brand holding you back without you even realising?
In this episode, personal branding coach Ben Stickland explains why trying to please everyone is one of the biggest mistakes you can make — and how being more you is the ultimate growth strategy.
We unpack his “Be More YOU” framework, how to attract the right clients without the sales calls, and why your quirks might just be your biggest superpower.
📲 Connect with Ben:
Instagram – https://www.instagram.com/thepersonalbrandingguy/
LinkedIn – https://www.linkedin.com/in/thepersonalbrandingguy/
🕒 Timestamps:
00:00 - What a personal brand actually is
01:23 - Why Ben left employment to build his own thing
02:12 - Why pleasing everyone is bad for business
05:00 - “You’re not an office kettle” explained
06:30 - Avoiding nightmare clients
08:30 - Corporate hangovers & being ‘palatable’ online
11:00 - People-pleasing and holding back opinions
13:45 - Branding and… how you eat your KitKat?
17:35 - Using AI to be more human, not less
20:00 - Visual cues that make you unforgettable
22:00 - Moustaches, mullets, and making a statement
23:30 - The dating analogy that says it all
27:00 - Authenticity as a sales filter
32:00 - “Be More YOU” framework explained
34:00 - Redefining success on your terms
36:00 - Stop bragging about being busy
40:00 - Boundaries, payment terms, and knowing your worth
42:00 - The power of collaborations
43:15 - Final thoughts on being unfiltered