On this week’s episode presented by Busey Bank, I sit down with Craig Kaminer, a New York native turned St. Louis tastemaker, whose career spans decades in high-profile public relations and luxury branding. From Microsoft and Tiffany to the Italian Government Tourist Office, Craig’s resume reads like a masterclass in influence. But what’s truly remarkable is his pivot—from publicist to publisher—leading Sophisticated Living St. Louis, a luxury lifestyle magazine that’s not only survived the digital revolution, but thrived in it. In a time when print is often considered obsolete, Craig has built an omnichannel media powerhouse that reaches tens of thousands of affluent readers through elegant storytelling, high-impact visuals, and a hyper-local lens. We’ll explore how he launched the magazine, the evolution of luxury media, and why Sophisticated Living continues to be the go-to resource for brands that want to connect with the city’s most influential voices.