In this episode of the BAJ Podcast, host Dr. Sofie Boons is joined by designer, maker, and content marketer Rebecca Maddock to explore the state of sustainability in the jewellery industry. As a member of the Fair Luxury collective and co-organiser of the recent ‘State of Sustainability in the Jewellery Industry’ conference, Rebecca shares insights into the challenges of greenwashing, the importance of transparency, and the role of storytelling in shaping a more ethical future. Tune in for a thoughtful conversation on how jewellers can contribute to meaningful change, from grassroots practices to industry-wide initiatives.