In this special episode, the mic is turned around as our host and founder, Sarah Spoto, sits down to share the story behind Badii — a Swiss-inspired wellness brand on a mission to grow American thermal bathing culture. Sarah is interviewed by Kathryn Flaschner, the host of The Truth Is podcast.
Join us as we dive into where the idea for Badii came from, how the healing waters of Switzerland shaped the vision, and why bringing European bathing rituals like Aufguss to more people can help create deeper community and connection.
We explore what it really means to build a purpose-driven brand today, how "entrepreneurship" isn’t just investment and growth but also building community and a balanced lifestyle.
If you’ve ever wondered what sparked this project, how you can be part of it, or what’s next for the Badii thermal bathing community — this one’s for you.
Media that Sarah is following:
-Emily Wilde’s Encyclopedia of Faeries by Heather Fawcett
-The Grief Nurse and The Bone Diver by Angie Spoto
-Susanna Søberg for cold exposure science
-Alonzo Solórzano for American Aufguss
-THE CHAIR podcast
-The Truth Is podcast
Connect with Sarah and Badii:
Website: www.badii.life
Instagram: @badii.life
This episode was edited by Lila Woodbridge.
Badii offers passionate and curious bathers and spa-goers access to news, education, and recommendations about global bathing culture. We share all this across many platforms, including:
Website: www.badii.life
Instagram @badii.life
