A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
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A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
Badass Softie Sneak Peek — How to Chase Big Goals Without Losing What Makes You Human
Badass Softie
3 minutes
2 months ago
Badass Softie Sneak Peek — How to Chase Big Goals Without Losing What Makes You Human
Have you ever felt the tension of trying to imitate other leaders — tough and aggressive on one hand, all passion and heart on the other? Like you had to choose one lane or the other just to be taken seriously?
Dr. J.J. Peterson has dealt with that same struggle. But the most successful leaders who inspired him most didn’t pick. They were able to be unapologetically ambitious while still leading with heart.
That realization is at the heart of Badass Softie, a new podcast for ambitious leaders like you who want to chase big goals without losing what makes you human. Hosted by Dr. J.J. Peterson — professor, consultant, storyteller, and messaging expert — each episode brings insights from leaders and innovators, along with personal stories and lessons from J.J. himself.
In this sneak peek, J.J. shares how the StoryBrand framework transformed his own leadership journey — and how it can help you step more fully into being a Badass Softie.
👉 Subscribe and follow so you’re ready when the first full episode drops on September 22, 2025.
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You don’t have to play by someone else's outdated leadership rules anymore. Together, we will rewrite what it means to lead as Badass Softies.
Badass Softie
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
