A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
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A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
#3: If You Confuse, You Lose — StoryBrand Lessons for Leaders
Badass Softie
21 minutes
1 month ago
#3: If You Confuse, You Lose — StoryBrand Lessons for Leaders
If you confuse, you lose. It’s the single biggest mistake leaders and businesses make — and it’s costing them influence, connection, and growth.In this episode of Badass Softie, Dr. J.J. Peterson breaks down the StoryBrand framework and shows why story is the most powerful tool for capturing attention and driving action. Most leaders put themselves at the center of the story, but your customers don’t need another hero — they need a guide.Here's what you'll take away from this episode:-Why customers always want to be the hero — and how to step into the guide role-How “if you confuse, you lose” explains why most leaders fail to inspire action-The 7 elements of a clear and compelling story (and how to apply them in leadership & marketing-How clarity in communication builds trust, motivates teams, and drives result-Practical steps to start using StoryBrand today to lead with impactThrough stories and lessons pulled directly from his work with leaders worldwide, J.J. shows how shifting from hero to guide changes everything — for your business, your team, and the people you serve.📺 Watch full episodes on YouTube @BadassSoftie🎧 Listen on Apple Podcasts🎧 Listen on SpotifyIt’s time to stop confusing your audience — and start leading with the clarity, confidence, and compassion of a true Badass Softie. www.BadassSoftie.com
Badass Softie
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and follow and step fully into the kind of leader the world is waiting for.
