Jessica York is a massage veteran with 19 years in the field located in Ferndale, Michigan near Detroit. She currently holds a state massage and cosmetology license as well as a national certification and is a national educator with Apex Retreat Seminars. Jessica's multifaceted business has multiple community outreaches and groups and she heavily believes in the power of connecting industries together for mutual success. Her classes vary in skillet from Implicit Bias to Prenatal Pain Management to Green Spa Ethics, plus she has additional marketing and body work courses available as well. Jess truly believes that the bodyworker career is a very personal journey for manual medicine and it's up to the individual to set their mark on the world.
On today's episode, we discuss:
- Marketing and PR strategies for bodyworkers
- Camera readiness tips for professionals
- Brand photography, contracts, and communication with photographers
- Preparing for and navigating live news interviews
- Posing for photoshoots, lighting, and communication with photographers
- Promoting businesses through social media, networking, and community engagement.
- Marketing strategies for small businesses, including using diverse stock photos and featuring real clients
JESSICA ON SOCIAL:
- Apex Retreat Seminars Instagram
OTHER RESOURCES: