Bad Mic's latest episode acts as a guide for podcasters aiming to expand their audience. It begins by highlighting that successful podcasting involves more than just recording, emphasising the crucial role of editing in creating a positive listener experience by removing distractions and improving pacing. The article stresses the importance of identifying a specific target audience to tailor content and marketing efforts effectively. Furthermore, it explores various podcast marketing strategies, including SEO optimisation, social media engagement, collaborations, email list building, and paid advertising, all while underscoring how quality editing underpins each of these approaches. The post concludes by advocating for content repurposing and consistency as essential elements for long-term podcast growth.