Backtable Industry delves into the evolving landscape of healthcare, tackling topics such as models of care, advances in AI, and what these shifts mean for patients, providers, medical device / drug manufacturers, and the rest of the healthcare ecosystem. Listen on BackTable.com or on the streaming platform of your choice. You can also visit www.BackTable.com to browse our open access, physician-catered knowledge center.
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Backtable Industry delves into the evolving landscape of healthcare, tackling topics such as models of care, advances in AI, and what these shifts mean for patients, providers, medical device / drug manufacturers, and the rest of the healthcare ecosystem. Listen on BackTable.com or on the streaming platform of your choice. You can also visit www.BackTable.com to browse our open access, physician-catered knowledge center.
Ep. 83 New Approaches to Patient Acquisition and Marketing with Dr. Reza Rajebi
BackTable Industry
58 minutes
12 months ago
Ep. 83 New Approaches to Patient Acquisition and Marketing with Dr. Reza Rajebi
Are you searching for a more effective and streamlined way to market your specialty practice? In this episode of BackTable Innovation, Dr. Reza Rajebi shares his thoughts on new frontiers in healthcare marketing and his innovative venture, Doctorize.
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SYNPOSIS
Doctorize is a digital platform designed to help specialists market their practices and directly connect with patients. Dr. Rajebi shares his journey from academic to private practice, the challenges he faced in marketing to physicians and patients, and how Doctorize aims to solve these issues by providing digital tools. He emphasizes the importance of educational content, AI-powered data analysis, and a growing professional network. Dr. Rajebi also discusses the role of team support and how Doctorize aims to expand by engaging primary care providers and leveraging social media.
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TIMESTAMPS
00:00 - Introduction
02:13 - Starting an Entrepreneurial Journey
06:50 - Challenges in Healthcare Marketing
10:51 - The Concept of Doctorize
23:50 - Increasing Physician Involvement
35:59 - Marketing to Patients
42:41 - Support from Physicians and Societies
44:12 - Balancing Entrepreneurship with Clinical Practice
47:41 - Welcoming Discomfort
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RESOURCES
BackTable VI Ep. 201- Jobs: The Good, the Bad and the Snugly with Dr. Reza Rajebi:
https://www.backtable.com/shows/vi/podcasts/201/jobs-the-good-the-bad-the-snugly
BackTable Industry
Backtable Industry delves into the evolving landscape of healthcare, tackling topics such as models of care, advances in AI, and what these shifts mean for patients, providers, medical device / drug manufacturers, and the rest of the healthcare ecosystem. Listen on BackTable.com or on the streaming platform of your choice. You can also visit www.BackTable.com to browse our open access, physician-catered knowledge center.
