Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
It’s episode 7 of Backstage with Blur the Border and in this episode, we have with us Monica Shah, one half of the dynamic duo who lead Jade, a brand that has gained recognition for blending India’s artisanal legacy with contemporary and modern-day ensembles. Most recently, Jade has launched the Grassroots Artisan Project, with a focus of showcasing indigenous craftsmanship techniques through ready-to-wear collections. Monica works closely with artisans who have gained expertise in a certain craft style and through their ingenuity, turns it into a motif through the Grassroots Project. For the brand, their mission is to preserve crafts and challenge the way in which we’ve worn them in India, while making it relevant to a global audience as well. In this episode, Monica speaks to host Aishwarya about the idea behind this project, Jade, and how they approach brand-building with this very important mission in focus.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapter Markers
00:00 Intro
00:37 Introduction to the Host and Guest
00:57 Monica Dives Into The Grassroots Artisan Project
03:15 Reinventing Traditional Crafts
04:52 Cultural Sustainability and Modernization
05:22 The Future of Indian Couture
17:20 The Spirit of the Jade Woman
19:50 Challenges in Growing a Brand
21:28 Balancing Tradition and Modernity
23:57 The Role of Digital Storytelling
28:21 The Inception of Jade
30:28 How Monica’s Background in Interior Design Informs the Brand
31:42 On Collaborating with Museums
32:59 Go-to Homegrown Brands
33:35 Elevating Indian Design Globally
34:49 Looking Ahead
36:15 Know the Founder
Hosted on Acast. See acast.com/privacy for more information.
