Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
What led Shivam Punjya, an academic and researcher to start a premium brand retailing leather handbags? From the outside, it may seem puzzling but it isn’t when you learn that social impact pervades every step of production at design at Behno. Born and raised in California, Shivam launched Behno in the US. Now a favorite among homegrown labels in India, Behno recently signed Katrina Kaif as the brand ambassador for its Indian launch. In this episode, we explore Behno's growth story and how Shivam has created a brand at the intersection of luxury and social impact.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapters:
00:00 Intro
01:43 Behno’s Launch in India
02:26 Katrina Kaif x Behno
05:25 Creating a Brand for Social Impact
10:29 How Brands Can Adopt Conscious Production
14:42 Challenging Design and Aesthetic Stereotypes
17:09 The Hidden Meaning in Behno’s Handbag Design
19:51 The Pivot from Ready-to-Wear to Handbags
21:01 Why the Brand was Named ‘Behno’
22:59 Shivam’s Take on India’s Homegrown Industry
25:59 On Collaboration & Go-To Homegrown Labels
30:27 How Brands Can Increase International Representation
31:29 The Day-to-Day of Running a Brand
34:01 “I Never Thought I’d be the Founder of a Fashion Brand”
36:54 Know the Founder
Hosted on Acast. See acast.com/privacy for more information.
