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Backstage with Blur the Border
Blur the Border
20 episodes
2 months ago

Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.


Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.


The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.


New episodes release every week! Follow the podcast to stay updated. 


To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_ 


Reach out to us at hello@blurtheborder.com


Hosted on Acast. See acast.com/privacy for more information.

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All content for Backstage with Blur the Border is the property of Blur the Border and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.


Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.


The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.


New episodes release every week! Follow the podcast to stay updated. 


To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_ 


Reach out to us at hello@blurtheborder.com


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Fashion & Beauty
Arts,
Society & Culture
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Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune
Backstage with Blur the Border
39 minutes 8 seconds
1 year ago
Craft, Community, and Storytelling: Sreesha Shetty, Founder of ShopLune

Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!


Presented By: Blur the Border

Hosted By: Aishwarya Avlani 

Produced By: Rhea Bhambhani and Blur the Border

Audio-Video Production & Post-Production: Canopy Media 

Location Courtesy: Canopy Studios

Music: Licensed through Epidemic Sound 



Chapters: 


00:00 Intro 

01:32 Sreesha’s Journey from Journalism to Jewellery

02:59 The Birth of ShopLune

03:40 Crafting Collections with Local Artisans

06:59 Building a Community and Organic Growth

08:49 The Growth of Celebrity Endorsements and PR

11:48 Lune’s Foray into Retail

14:33 Unique Jewelry Collections

16:32 Impact of Environment on Creativity

18:51 Finding Inspiration in Birmingham: The Founding Days of Lune

20:39 Spotlighting Homegrown Labels

22:00 Evolution of Jewelry Trends in India

24:15 Creating Timeless Pieces with Lune

26:22 On the Launch of Lune Fine

27:41 On Her Mother Joining the Team

30:24 Jewelry as Heirlooms: Personal Stories

32:35 Quick Q&A: Know the Founder

37:44 Future Plans and Final Thoughts




Hosted on Acast. See acast.com/privacy for more information.

Backstage with Blur the Border

Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.


Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.


The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.


New episodes release every week! Follow the podcast to stay updated. 


To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_ 


Reach out to us at hello@blurtheborder.com


Hosted on Acast. See acast.com/privacy for more information.