Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.

Creating came very naturally for Sreesha Shetty, the founder of Lune, a handcrafted female-run jewelry label that has become a favorite among stylists and celebrities. What we love about Sreesha’s journey is that she focused on creating a brand that isn’t trend-driven but is rather a result of her artistic vision. The brand believes in creating statement and everyday jewelry that is classic and enduring. Now with two stores in Mumbai and Goa, and a thriving online presence, Lune, which started out for Sreesha as a passion project has evolved into one of India’s leading jewelry labels for handcrafted concept jewelry. For budding entrepreneurs, who want to create a brand that is an extension of their creativity, this is a must!
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapters:
00:00 Intro
01:32 Sreesha’s Journey from Journalism to Jewellery
02:59 The Birth of ShopLune
03:40 Crafting Collections with Local Artisans
06:59 Building a Community and Organic Growth
08:49 The Growth of Celebrity Endorsements and PR
11:48 Lune’s Foray into Retail
14:33 Unique Jewelry Collections
16:32 Impact of Environment on Creativity
18:51 Finding Inspiration in Birmingham: The Founding Days of Lune
20:39 Spotlighting Homegrown Labels
22:00 Evolution of Jewelry Trends in India
24:15 Creating Timeless Pieces with Lune
26:22 On the Launch of Lune Fine
27:41 On Her Mother Joining the Team
30:24 Jewelry as Heirlooms: Personal Stories
32:35 Quick Q&A: Know the Founder
37:44 Future Plans and Final Thoughts
Hosted on Acast. See acast.com/privacy for more information.