Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
Backstage with Blur the Border is now live with the second edition of the podcast where we go behind the scenes with the founders and creative visionaries of India's leading homegrown labels.
Hosted by Aishwarya Avlani, a brand consultant and content creator, she speaks to the founders of these brands to understand their entrepreneurial journey, and uncovers step-by-step, what goes into the making of a successful homegrown label. Each episode is packed with insights so if you're a budding entrepreneur looking to break into the fashion, beauty, or lifestyle industry, we promise you'll leave with valuable takeaways.
The podcast series is presented by Blur the Border, a digital editorial platform that discovers and celebrates the powerhouses currently strengthening India’s homegrown landscape.
New episodes release every week! Follow the podcast to stay updated.
To discover more, head to: https://blurtheborder.com/ or find us on Instagram @blurtheborder_
Reach out to us at hello@blurtheborder.com
Hosted on Acast. See acast.com/privacy for more information.
In the late 1990s, Vivek Sahni, the founder of Kama Ayurveda, discovered the efficacy of Ayurveda. Since then, his mission has remained steadfast: to bring traditional Indian remedies with proven efficacy to a global audience. In 2002, this vision culminated in the launch of Kama Ayurveda in India. However, behind this success lies a wealth of insights. In this episode, we delve into Vivek's journey, uncovering invaluable lessons on building a successful brand. He shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality. For aspiring entrepreneurs, this discussion promises to be a masterclass in brand building and growth within India.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Music: Licensed through Epidemic Sound
Chapters:
00:00 - Opening
00:47 - Intro
01:48 - Kama’s Launch in the UK
08:13 - Vivek’s Journey: From Graphic Design to Founding Kama
15:45 - On Simplifying Your Brand Messaging
17:01 - Vivek’s Take on the Difficult Moments
24:05 - Kama’s USP: Designing their Stores
30:27 - The Power of Sampling
31:35 - The Kama Store No One Would Enter
35:28 - Vivek’s Thoughts on How the Industry has Evolved
36:53 - Vivek’s Homegrown Brand Picks
38:40 - On Working with Regional Influencers for Marketing
41:35 - Know the Founder
47:20 - Kama Over the Next 10 Years
Hosted on Acast. See acast.com/privacy for more information.
