In the first episode of the Backstage Leadership Conversations podcast, host Nick Hall dives into the post-pandemic trends in the business travel industry with a focus on Abu Dhabi's efforts to attract MICE (Meetings, Incentives, Conferences, and Exhibitions) events. Nick is joined by Mubarak Al Shamsi, the director of Abu Dhabi's Convention and Exhibition Bureau, who shares insights into Abu Dhabi's strategy to position itself as a leading competitive business-friendly event destination.
The episode begins by exploring Abu Dhabi's long-term plan to shift from an oil-based economy to a knowledge-based economy, highlighting the importance of innovation and sustainability. Mubarak discusses Abu Dhabi's clear 10-year strategy to become an international MICE hub and the efforts made to ensure the city has the right infrastructure, stakeholders, and tourism proposition to cater to the industry's needs. The significance of partnerships and international participation is emphasized as key elements of Abu Dhabi's success in attracting and hosting major events.
The discussion then shifts to the Abu Dhabi Business Events Week, a platform created to focus on the MICE industry in the region. Mubarak explains the purpose of the event and how an advisory board consisting of international associations and local partners helps shape the content and programming. The episode concludes with a reflection on Abu Dhabi's competitive positioning and the role it plays in contributing not only to the city but also to the wider region.
Tune in to this informative episode to gain insights into Abu Dhabi's ambitious plans for the MICE sector and its efforts to create a thriving and innovative industry in the post-pandemic era.
Read the full article about this episode:
https://www.thinkdigital.travel/opinion/abu-dhabis-transformation-into-a-leading-mice-destination