In the third episode of the Backstage Leadership Conversations podcast, hosted by Nick Hall, the focus is on the post-pandemic trends in the business travel industry and on how bleisure is transforming.
Joining the conversation are James Rees, President of the International Congress and Convention Association (ICCA), and Ajay Bhojwani, Managing Director at MCI Middle East. They discuss the changing needs and behaviours of associations and organisations in the events industry, including the growing demand for sustainability, legacy and access to markets.
The discussion also explores the role of knowledge and education in attracting in-person events, the impact of remote work on business events and the importance of face-to-face interactions. Additionally, they delve into the evolving concept of blending leisure tourism with business travel and the demand for high-quality and experiential business events.
The episode highlights Abu Dhabi's position as a competitive destination in terms of events and leisure offerings, with a focus on its cultural heritage and family-oriented attractions. James and Ajay share their experiences attending Abu Dhabi Business Events Week and the value of in-person interactions for establishing partnerships and fostering meaningful connections.
Read the full article about this episode:
https://www.thinkdigital.travel/opinion/how-bleisure-is-changing-the-way-we-travel-for-business