Saudi Arabia's MICE Ambitions

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Backstage Leadership Conversations

DTTT

21 episodes

1 day ago

This podcasts series goes behind the scenes of Abu Dhabi Business Events Week where we'll talk to different businesses that attended.

Business

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This podcasts series goes behind the scenes of Abu Dhabi Business Events Week where we'll talk to different businesses that attended.

Business

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Saudi Arabia's MICE Ambitions

Backstage Leadership Conversations

12 minutes 13 seconds

1 year ago

Saudi Arabia's MICE Ambitions

In this episode, host Nick Hall explores the ambitious projects and rapid developments taking place in Saudi Arabia's events landscape.

Amjad Shacker, former CEO of the Saudi Conventions and Exhibition General Authority, highlights the strategic plans supporting Saudi Arabia's burgeoning MICE sector. He also talks about investment opportunities and the increasing role of technology in enhancing the sector's competitiveness.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/saudi-arabias-mice-ambitions