In the fourth episode of the Backstage Leadership Conversations podcast, host Nick Hall explores the post-pandemic trends in the business travel industry, with a focus on technology impact, sustainability, and recovery to evaluate how the offer is transforming.
Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA), shares insights on how the post-pandemic trends are transforming the industry. He discusses the importance of adaptability, innovation, and agility in organisations, as well as the changing dynamics of the meetings industry.
Senthil highlights the need for collaboration, shared risk, and member engagement in shaping the future of the industry. He emphasises the significance of building expertise and diversifying skills within organisations to meet evolving industry demands. Furthermore, he explores the role of innovation and learning in driving the industry forward and the importance of events like Abu Dhabi Business Events Week in promoting collaboration and knowledge sharing.
Senthil also commends Abu Dhabi's strategic approach to destination marketing, focusing on core sectors and delivering unique experiences. Overall, this episode provides valuable insights into the evolving landscape of the business travel industry and the steps organisations can take to thrive in a post-pandemic world.
Read the full article about this episode:
https://www.thinkdigital.travel/opinion/how-covid-transformed-the-mice-sector