What does freedom really mean for an entrepreneur? In this episode of Back to Basics, Mark Rampolla—founder of ZICO Coconut Water and Co-Managing Partner at GroundForce Capital—shares hard-earned insights from building mission-driven companies and investing in brands like Beyond Meat, Liquid Death, and Thrive Market. We dive into his journey from corporate life to entrepreneurship, the mindset behind meaningful success, and how loss reshaped his priorities. Mark also opens up about his newest book, An Entrepreneur’s Guide to Freedom, a bold invitation to redefine success on your own terms—mentally, emotionally, financially, and spiritually. This is a raw, inspiring conversation about alignment, impact, and the pursuit of real freedom.