What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur, VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling.
In this conversation, Valerie opens up about the balancing act of building brand momentum in stealth, why Hopper took an organic-first approach over traditional demand gen, and how her team turns highly technical research into messaging anyone can understand. She also highlights the culture that keeps Hopper’s engineers energized, the power of experiential marketing, and the role AI now plays in scaling content and marketing at speed.
If you are curious about aligning product, engineering, and security in a way that actually accelerates growth and how to stand out in a crowded cybersecurity market, this episode is for you.
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