Matthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at Speed

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c7/31/73/c7317381-c9af-bb0f-9dda-b61681c49fb4/mza_17544162243397440293.jpg/600x600bb.jpg

Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

https://img.transistor.fm/d2i3Br_MiNel51yflWlrJvMj_k1MspVd29zGwgyrwhg/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ODQ3/YjNmYWU4YzFkNzlj/YjYzZWYzZjFhZTBj/ZGU3YS5wbmc.jpg

Matthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at Speed

Back on T-R-A-C-K

49 minutes

5 months ago

Matthew Kanaskie: Building Proposals, Pipelines & Team Camaraderie at Speed

What if sales, marketing, and product actually worked as one?

Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing; the digital marketing agency that helps cybersecurity and B2B SaaS brands get found, get leads, and close deals.

(00:00) - Welcome to Tea Time with Tech Marketing Leaders
(00:45) - Meet Matt Kanaskie: From Telemarketer to Revenue Team Leader
(03:10) - Why Content is the Glue Between Product, Sales, and Marketing
(05:35) - The Challenge of Prioritization Across Teams
(08:50) - Listening to Customers to Shape Product Roadmaps
(11:15) - Flexing Fast: When Sales Needs Trigger a Marketing Pivot
(13:20) - Building One Unified Revenue Team (Retreats Included!)
(16:00) - Aligning 2025 Goals Across Sales, Marketing & Product
(19:15) - Leaving Room for Change: Why Your Plan Needs Asterisks
(21:30) - Template First: How Guardrails Unlock Sales Creativity
(24:50) - Personalization Without Going Rogue
(27:15) - Sales, Product, Marketing: The Hidden Debate Behind Quotes
(30:40) - Moving at the Speed of Sales
(33:00) - – The Modern Buyer's Journey is Broken (Now What?)
(35:10) - Go-To-Market Experiments: From SEO to Billboards
(38:00) - Why Inbound Feels Like Spam & Outbound Feels Broken
(40:00) - Making Cold Calling Suck Less (Fun Trophies FTW)
(42:20) - Blitz Days, AI Feedback Loops & Faster Messaging Iteration
(45:10) - How to Use Data to Pivot in Real Time
(47:25) - Planning for Resource Constraints in 2025
(50:10) - Final Thoughts on Alignment, Empathy & Shared Wins
(52:15) - Where to Find Matt Online & What He's Excited About Personally
(53:20) - Outro: Powered by MKG Marketing! Get Found, Get Leads, Close Deals