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Back on T-R-A-C-K
MKG Marketing Inc
201 episodes
1 day ago
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
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Marketing
Business,
Entrepreneurship
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All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.
Show more...
Marketing
Business,
Entrepreneurship
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Margie Agin: Master Messaging Alignment for B2B Tech Growth
Back on T-R-A-C-K
50 minutes
4 months ago
Margie Agin: Master Messaging Alignment for B2B Tech Growth

Unlock the secret sauce behind B2B tech growth.

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem. 

She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away with a one-sentence rewrite that moves the needle immediately.


Powered by MKG Marketing. A digital marketing agency that's radically transparent.

  • (00:00) - Intro & What We’re Cooking Today
  • (02:15) - Brand-Recipe Game
  • (07:30) - Spotting Message Misalignment
  • (15:00) - Your Trigger for a Messaging Overhaul
  • (18:45) - Avoiding the Ad-Spend Money Pitfall
  • (22:30) - AI as Your Messaging Sidekick
  • (28:50) - The Insights Triangle
  • (35:10) - Personal Joy Break
  • (37:00) - Rapid-Fire Takeaway
  • (38:30) - Close & Where to Find Margie
Back on T-R-A-C-K
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.