Krissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup Wins

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c7/31/73/c7317381-c9af-bb0f-9dda-b61681c49fb4/mza_17544162243397440293.jpg/600x600bb.jpg

Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

https://img.transistor.fm/Wx2jtmomMGKSgoB32j1MsFgppZJCR4707x9yL8IHZSc/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMTU2/ZWFjODU4YjEwNGIx/MDYxNjEwNDVjYzVm/ZTYxNC5wbmc.jpg

Krissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup Wins

Back on T-R-A-C-K

38 minutes

4 months ago

Krissy Camacho: Turning a $5K Test into a 10x Lead Surge with Startup Wins

Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days?

Kerry Guard, host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC.

With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They need scrappy, data-driven experiments. From her signature win-loss analysis framework to friction-removal tactics borrowed from consumer brands, she reveals how to turn messy customer data into a repeatable growth engine.

Want to keep crushing your demand goals? Connect with Krissy on LinkedIn to swap strategies and road-tested playbooks.

This podcast is powered by MKG Marketing Inc. Finally! A digital marketing agency you don’t have to micromanage. Besides, growth shouldn’t be hard.

(01:17) - – Krissy’s Background
(03:17) - – Sophisticated vs. Scrappy Marketing Mindsets
(05:37) - – Embracing the Flywheel Approach
(07:00) - – B2C & B2G Roots to B2B SaaS
(08:39) - – Removing Friction
(10:38) - – The Great Form Debate
(12:55) - – Data Enrichment
(15:12) - – High-Velocity Sponsorships
(17:05) - – Experiential Marketing
(21:28) - – The Power of In-Person Events
(23:12) - – Win-Loss Analysis
(26:12) - – Organic Channel Activation
(31:37) - – Executive Content
(32:36) - – Aligning KPIs
(34:19) - – Quality Over Quantity
(37:27) - – Book Tease
(40:34) - – Krissy’s Creative Outlet
(41:44) - – Closing Remarks