Ken Marshall: Mastering AI-Driven Revenue Growth

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Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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Marketing

Business,

Entrepreneurship

Ken Marshall: Mastering AI-Driven Revenue Growth

Back on T-R-A-C-K

37 minutes

2 months ago

Ken Marshall: Mastering AI-Driven Revenue Growth

Ken Marshall, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it.

From building his own custom GPT “Kenbot” to automating complex workflows with Cursor, n8n, and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your brand’s human edge.

We dive into:

Why being data-informed beats being data-driven
How generative engine optimization (GEO) can put you in front of AI-powered searchers
Practical ways to start small with AI tools to solve real problems, one use case at a time
The tech stack Ken uses to turn big ideas into shipped solutions

Connect with Ken on LinkedIn: https://www.linkedin.com/in/kenmagma/

Learn more about his work at Revenue Zen.

This podcast is brought to you by MKG Marketing.

We manage the details. You capture the market.

(00:00) - Introduction to Ken Marshall, CGO at RevenueZen
(02:51) - The Importance of Experimentation in Marketing
(05:50) - Morning Routines and Personal Insights
(08:45) - Vulnerability in Leadership
(11:28) - Generative Engine Optimization Explained
(14:29) - Data-Informed vs. Data-Driven Strategies
(17:29) - The Role of Founder Branding in Inbound Leads
(20:31) - Engagement Metrics and Human Elements in Marketing
(23:29) - Balancing Structure and Creativity in Content
(26:23) - AI Tools for Marketing Efficiency
(29:19) - Startup Content Strategy and Overcoming FOMO
(32:18) - KPIs vs. Business Metrics in Marketing
(35:34) - Lessons from Personal Peaks and Valleys
(38:12) - Finding Joy and Balance in Life

Click here to view the episode transcript.