Carmen Harris: Crafting Authority-Driven Messaging

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Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Carmen Harris: Crafting Authority-Driven Messaging

Back on T-R-A-C-K

50 minutes

4 months ago

Carmen Harris: Crafting Authority-Driven Messaging

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.”

Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online.

This one’s for marketers who care about impact, not just noise.

This episode is powered by MKG Marketing Inc. We Manage the Details. You Capture the Market! Experts in SEO & Digital Ads. Feel free to come for a visit: https://mkgmarketinginc.com

(00:00) - Welcome & Intro to Carmen Harris
(03:12) - Spin or Strategy? Carmen Breaks Down Startup Messaging
(11:05) - RSA 2024: What Worked, What Didn’t
(19:00) - Founders, Expectations & Event ROI
(28:45) - Messaging That Moves the Needle (Not Just Feels Good)
(34:30) - The Risks of Title Inflation and Comms Gaps
(42:00) - How Early-Stage Startups Can Stand Out
(48:15) - Why the PR Game Has Changed Forever
(00:00) - Chapter 9
(52:30) - Training the LLMs: Why Proprietary Research Wins
(00:00) - Chapter 11
(57:00) - Tools Carmen Actually Uses: Claude, Leaps & More
(01:04:10) - Carmen’s Joy: Eagles Wins and Velvet Taco
(01:06:00) - Wrap-Up & How to Connect