Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM

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Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

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Marketing

Business,

Entrepreneurship

Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM

Back on T-R-A-C-K

30 minutes

3 months ago

Buzzwords to Buy-in: Jeff Schaffzin on Authentic AI-Driven GTM

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI.

Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick.

Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurity, and SaaS, reveals how to position groundbreaking tech without falling into the "AI-washing" trap. Learn why empathy and authentic storytelling are your secret weapons for resonating with both technical buyers and executives.

Forget random acts of marketing. If you're ready for clear positioning that drives pipeline, this episode is your guide to meaningful differentiation.

Tea Time with Tech Marketing Leaders is powered by MKG Marketing—the fractional marketing team that manages the details, so you capture the market.

Grab your tea, hit subscribe, leave a review, and share with a fellow marketer!

Connect with Jeff Schaffzin on LinkedIn.

Discover more at Tea Time with Tech Marketing Leaders
Explore product marketing resources at Product Marketing Alliance.

(00:00) - – Welcome & Meet Jeff Schaffzin
(02:12) - – Building GTM for Cutting-Edge Tech
(06:03) - – Avoiding AI-Washing: Real Differentiation
(09:15) - – Underrated Revenue Levers in Product Marketing
(13:27) - – Tailoring Messaging: Technical vs Executive Buyers
(17:50) - – Coaching Founders to Authentic Positioning
(21:30) - – Lessons Learned from GTM Missteps
(24:40) - – AI Beyond Content: Strategy & Analytics
(27:50) - – Wrap-up & Where to Connect with Jeff
(29:15) - – Closing Remarks & What's Next