Arpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine.

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Back on T-R-A-C-K

MKG Marketing Inc

201 episodes

1 day ago

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.

All content for Back on T-R-A-C-K is the property of MKG Marketing Inc and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

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Arpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine.

Back on T-R-A-C-K

48 minutes

5 months ago

Arpine Babloyan: Marketing Isn’t a Lead Machine. It’s a Clarity Engine.

Host Kerry Guard interviews Arpine, VP of Global Demand Gen at ThreatConnect, about waterfall metrics, data-driven marketing, and sober networking at conventions.

Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos).

Connect with Arpine on LinkedIn: https://www.linkedin.com/in/arpine/ to dive into any of these topics discussed in this episode.

This podcast is powered by MKG Marketing, a digital agency helping cybersecurity and data-driven brands grow revenue without wasting spend. Want to learn more about all of our guests featured? Feel free! https://mkgmarketinginc.com/podcasts/marketing-leaders/#episodes

Want to grow faster on LinkedIn with 70 percent less effort? Check out Aware using our affiliate link: https://useaware.co?via=mkg

(00:00) - Welcome & Hiatus Recap
(02:00) - Meeting Arpine at Cyber Marketing Con
(06:00) - Trade Show Takeaways: RSA & Buyer Intent
(10:00) - Human Connection in the Booth: People first, product second
(14:00) - Sales + Marketing: From Silos to Shared Revenue Goals
(19:00) - The Reverse Waterfall: Goal-Setting with Realistic Conversion Rates
(24:00) - Hypothesis-Driven Optimization
(29:00) - Attribution & Influence Beyond Last Touch
(34:00) - Brand & Demand Gen: Measuring the Intangibl
(39:00) - Closing: Connect with Arpine, Joy & hang with MKG at Future remote board game sessions