Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
All content for Baby Got Backstory is the property of Marc Gutman and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??
Baby Got Backstory
50 minutes 44 seconds
4 years ago
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??
BGBS 062: Dr. Sarabeth Berk | More Than My Title | What Do You Do??Dr. Sarabeth Berk is the leading expert in hybrid professional identity, and a hybrid professional herself. She was featured in Forbes and is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work.Through a decade of research and coaching, Sarabeth developed a one-of-a-kind approach that takes personal branding to a whole new level. Her hybrid title is Creative Disruptor because she blends her artist/researcher/educator/designer identities together to lead and create innovative strategies that radically connect resources and people in new ways.Sarabeth obtained her PhD from the University of Denver, and has degrees from the School of the Art Institute of Chicago and Rhode Island School of Design. Her background includes directing major initiatives in K-12, higher education, startups, and nonprofits.In this episode, you’ll learn…Reflective tips and tricks to start identifying your uniqueness/hybridityHow to answer the daunting question of “What do you do?”The benefits of finding your professional hybrid identity to pinpoint who you are at the intersection of your many strengthsResourcesInstagram: @morethanmytitleFacebook: More Than My TitleLinkedIn: Sarabeth BerkWebsite: morethanmytitle.comQuotes[16:03] My entire background has been about interdisciplinarity, and crossing things that are unrelated together, and finding new things at the intersection. So this has always been a heartbeat. And it comes from my creative background. It comes from experimenting with making meaning. I think that’s really who I am.[22:48] Your hybridity is your special blend of spices that is unique to you. No one else has combined identities that way and that’s what makes you unique and strong in whatever you’re doing for work.[26:50] The reason hybridity matters is because when you know the different parts that are important and you know why they fit together, then you know your uniqueness, you know why you’re different than all the other “roses” and “fish” and “dogs” because we’re all using these generic labels to try and just fit into boxes.Have a Brand Problem? We can help.Book your no-obligation, Wildstory Brand Clarity Call now. Learn about our Brand Audit and Strategy processIdentify if you need a new logo or just a refreshDetermine if your business has a branding problemSee examples of our work and get relevant case studiesSee if branding is holding your business back and can help you get to the next levelBook Your Brand Clarity Call TODAYPodcast TranscriptSarabeth Berk 0:02And the zone of genius is a place where you’re in flow, you’re at your best, you’re most energized, alive, things are effortless. And in those moments, people were actually explaining without knowing they were saying it, how their parts, their different identities were being activated, if at the same time. So this one teacher was like, you know, I’m being an empath by hearing the problems with my students and giving them guidance and counseling, but I’m also sharing knowledge and also bringing in creativity. And I’m also this and also this. And I was like, Oh, my gosh, that’s the intersection. Like, is this really how it works that when we feel our best, and our work, we’re in the intersection of our of our work. And I started knowing I was onto something like that was the beginning of a hunch. So I kept checking it out testing it, right. Like I was trying to understand do more people have this too, and sure enough, they do.Marc Gutman 0:58Podcasting from Boulder, Colorado. This is the Baby Got Back story Podcast, where we dive into the story behind the story of today’s most inspiring storytellers, creators and entrepreneurs. I like big Back stories, and I cannot lie. I am your host Marc Gutman. And on today’s episode of Baby Got Back story, I want to know, what do you do? Really? What do you do? If this question gives you pause? Or if you’ve ever felt anxi
Baby Got Backstory
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. We ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become.
Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
